Client: Pusch Environmental Protection
3 × 20 sec | 2021 | Switzerland | 4:5
Theory and science are important in the fight against climate change. However, it is just as important to actually practise climate protection in everyday life and to take action. That is why Pusch Umweltschutz is committed to practical environmental protection in schools, communities and businesses.
Our task for the independent organisation from Zurich was to develop and implement three concise social media ads. The exciting challenge for us was to pack the important teaching mission of environmental education into a few seconds of animated film that appropriately presents and promotes the environmental education offered by Pusch. Environmental education takes place directly in the classroom. Teachers educate students about issues such as food waste and water scarcity and provide them with options for action and solutions.
Three ads, three messages, one goal: environmental protection must be practical and accessible to everyone. In the first step, our concept developer Mike drafted three short stories based on the themes of "Consumption & Climate Change," "Energy & Climate Change," and "Water & Consumption," which build on each other in terms of content. All ads begin with a brief description of the problem. They then show how this is addressed in the classroom. At the end of each ad, viewers are invited to participate in Pusch's free lessons or to book them.
VIDEO-AD 1/3 | ENERGY & CLIMATE
VIDEO-AD 2/3 | WATER
VIDEO-AD 3/3 | WASTE & CONSUMPTION
While we were working on the concept, we found an illustrator who took the existing illustration style and developed it further, just like our client wanted. Illustrator Nik did a really awesome job with this. Based on the three approved concepts, we made some initial sketches, which we kept refining after talking with our client.
Our animation designer Mark then breathed life into the ads. The challenge in transforming the illustrations into moving images was to convey the information as concisely as possible without the animations taking up too much time. In the final step, appropriate music was selected, suitable sounds were researched and woven into the animated ads.
